TIBR May 2016 Issue: The Honorable Merchant in International Marketing
GLENDALE, Ariz.) Thunderbird International Business Review (TIBR), Thunderbird School of Global Management's business journal, is pleased to announce the publication of a Special Issue titled The Honorable Merchant in International Marketing, guest edited by Michael R. Czinkota or Georgetown University, USA and University of Birmingham, UK.
The American Marketing Association’s Special Interest Group hosted a conference in Cancun, Mexico in the Spring of 2014 on The Honorable Merchant in International Marketing. Conference participants from around the globe discussed in detail what it means to be honorable and how behavior affects business and academia today. A three-round Delphi study was conducted throughout the conference, providing the participants’ perspectives on the topic of honorable practices in academia and business and its relation to international marketing. Inferences are drawn about the usefulness of honorable behavior in developing trust relations and conducting international business relations more easily..
Some of the topics covered in this issue:
- The Honorable Merchant and Customer Trust
- The Influence of Trust on The Trilogy of Knowledge Creation, Sharing and Transfer
- Investigating Quality Perceptions of International Services by Chinese Consumers
- Enhancing Brand Equity through Sustainability
“Thunderbird International Business Review is well underway to becoming the most trusted source of innovative and useful thought leadership for global business leaders,” said Mary Teagarden, Ph.D., professor of global strategy and editor of TIBR. “We are proving to be the intellectual sandbox for thought leaders in the business world.”
For more information, contact our editorial offices at: 1 Global Place • Glendale, AZ 85306-6000
or e-mail the editor, Dr. Mary B. Teagarden, at email@example.com.