TIBR January 2014 Issue: Internationalization in Marketing
GLENDALE, Ariz.) January 1, 2014—Thunderbird International Business Review (TIBR), Thunderbird School of Global Management's business journal, is pleased to announce the publication of a Special Issue titled Internationalization in Marketing.
International marketing matters to firms and consumers when going abroad. Given the general limitation of resources, it is important to set priorities as to one’s international marketing engagement. The papers presented in this special edition, reflect the research presented at the annual conference of the Global Marketing Special Interest Group of the American Marketing Association, which took place in 2012 in Cancun, Mexico. The participants focused on ideas and alternatives for the exploration of developing knowledge in international marketing from both an academic as well as a practitioner perspective. In addition to the leading presentations offered in this volume, there was also a key effort made to develop, with the use of a Delphi research study which is presented in this article, insights into the future role of international marketing, and its cross-disciplinary and cross- national opportunities.
Some of the topics covered in this issue:
- Determinant of the Success of Street Vendors
- Born Again Entrepreneurial Family Businesses
- A New Approach to Innovation at Nestlé R&D
- Emerging markets and China's uniqueness
“Thunderbird International Business Review is well underway to becoming the most trusted source of innovative and useful thought leadership for global business leaders,” said Mary Teagarden, Ph.D., professor of global strategy and editor of TIBR. “We are proving to be the intellectual sandbox for thought leaders in the business world.”
For more information, contact our editorial offices at: 1 Global Place • Glendale, AZ 85306-6000
or e-mail the editor, Dr. Mary B. Teagarden, at firstname.lastname@example.org.